The enterprise need for transformations and continual improvements has changed business analysis. Tasks and techniques of different business practices are now being grafted into new single roles.
Business analysis is in great demand today; it is used in new and creative ways to deliver the business outcome!
Business is in the midst of a period of rapid change. IIBA is at a crossroads. Our main assets - the body of knowledge, the certifications and community - need our attention. IIBA has over the past few years ignored its community at a cost to us! IIBA during this time has been often confused and uncertain of who it is and what it should do; all the while standing on the foothills of great opportunity.
Business looks to our professional association to lead and assist in the innovation of change. We have community, expertise, and the capacity to deliver.
History shows many instances where organizations find themselves at a crossroads needing change. IBM under the leadership of Tom Watson Sr, in the 1930s took brave actions to thrust IBM ahead of the pack. Tom Watson Jr in the 1960s boldly delivered the System/360 that saved IBM. Louis Gerstner in the 1990s strategically transformed IBM to successfully deliver solutions business wants. Change and technology each time were IBM’s bane and salvation. Vision, values, strategy and bold action delivered IBM’s successful comebacks.
IIBA is uniquely posed to contribute to the change. Where our culture is free to embrace community and collaboration, we succeed.
Our values matter more today than ever. We are not empire building as some others are. Our influence must be real and relevant to business and not ride on the coattails of a parent association.
Some of this requires action, some of this requires presence, and some of this requires patience and persistence. The result will be engagement and better engagement, collaboration and contribution, and the ever-important and resulting influence that delivers.